The Customer Agility Framework has been evolved based upon the fundamental first created at Decision Point AI ® in 2019.

  • Focus on data and insights: The framework heavily relies on data analysis and AI to gain real-time customer insights, allowing for rapid adjustments to products and services.
  • Holistic approach: Unlike traditional agile methodologies, it considers the entire organization, including processes, roles, and technology, to achieve customer agility across all levels.
  • Automation and human expertise: It aims to automate repetitive tasks, freeing up human workforce to focus on complex problem-solving and strategic decision-making.
  • Continuous feedback loop: The framework emphasizes a constant feedback loop to gather customer data and make necessary adjustments in real-time.
  • Developed by Agile World: The Customer Agility Framework is primarily associated with the Agile World Institute.

Customer Agility Framework ™ has soft launched and is now viewable.

Customer Agility Framework AI and UX

Machine learning

Machine learning is an umbrella term for solving problems for which development of algorithms by human programmers would be cost-prohibitive, and instead the problems are solved by helping machines “discover” their “own” algorithms, without needing to be explicitly told what to do by any human-developed algorithms.

Neural Network

Neural Networks are a branch of machine learning models that are built using principles of neuronal organization discovered by connectionism in the biological neural networks constituting animal brains.

Natural language processing & Large Language Models (LLM)

Natural language processing is an interdisciplinary subfield of computer science and linguistics. It is primarily concerned with giving computers the ability to support and manipulate speech.

Deep learning

Deep learning is part of a broader family of machine learning methods, which is based on artificial neural networks with representation learning. The adjective “deep” in deep learning refers to the use of multiple layers in the network. Methods used can be either supervised, semi-supervised or unsupervised.

Customer satisfaction and Net promoter score

  • Customer satisfaction (CSAT) is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation.
  • Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague.

Environmental, social, and corporate governance with Principles for Responsible Investment

  • Environmental, social, and corporate governance (ESG), also known as environmental, social, and governance, is a set of aspects considered when investing in companies, that recommends taking environmental issues, social issues and corporate governance issues into account.
  • Principles for Responsible Investment (PRI) is a United Nations-supported international network of financial institutions working together to implement its six aspirational principles, often referenced as “the Principles”.

Fuzzy logic

Fuzzy logic is an approach to variable processing that allows for multiple possible truth values to be processed through the same variable. Fuzzy logic attempts to solve problems with an open, imprecise spectrum of data and heuristics that makes it possible to obtain an array of accurate conclusions.

Expert system

In artificial intelligence, an expert system is a computer system emulating the decision-making ability of a human expert. Expert systems are designed to solve complex problems by reasoning through bodies of knowledge, represented mainly as if–then rules rather than through conventional procedural code.

Market sentiment and Analyst Community

  • Market sentiment, also known as investor attention, is the general prevailing attitude of investors as to anticipated price development in a market.
  • Analyst Community brings together a vast array of economic and activity information to make an assessment of organisational and board effectiveness to advise investors on the suitability on an investment based upon performance and future initiatives.

Shareholder

A shareholder of corporate stock refers to an individual or legal entity that is registered by the corporation as the legal owner of shares of the share capital of a public or private corporation. Shareholders may be referred to as members of a corporation.

User Experience Research

  • User Experience Research is a scientific research field which aims at improving the user experience (UX) of products, services, or processes by incorporating quantitative (what) and qualitative (why) research methods to guide the customer North Star requirements, design, development, and refinement of a product.
  • It is fundamentally different from market research and business analysis in both ensuring audience specific demographics, customer needs, contextual usability, accessibility and the elimination of personal bias.